Digital Media Marketing

Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio

Course Contents

  • Digital Marketing Basics
  • Website Planning, Design & Content
  • Understanding Search Engines & Search Engine Optimization
  • On-Page & Off-Page Techniques
  • Google Adwords
  • Google Analytics
  • Banner And Display Advertising
  • Email Marketing
  • Mobile Marketing
  • Understanding Social Media Marketing With Facebook
  • Understanding Social Media Marketing With Twitter
  • Understanding Social Media Marketing With LinkedIn
  • Understanding Social Media Marketing With YouTube
  • Understanding Various Social Media Platforms Like Blogs And Forums
  • PR And Online Reputation Management
  • Introduction To Ecommerce
  • Digital Marketing Campaign

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Digital Media Marketing
Course Information
  • Course Id:TI-209

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