Techies Infotech Partners with Fynd to accelerate Unified Commerce adoption in the GCC

Techies Infotech, a leading digital transformation partner for enterprise commerce in the GCC, today announced its strategic alliance with Fynd, India’s leading AI retail technology company, trusted by over 300+ global brands. The partnership aims to help retailers streamline operations, scale omnichannel offerings, and modernize backend infrastructure to meet evolving customer expectations. By leveraging Fynd’s AI-native, modular, and API-first architecture, Techies Infotech will support both new and existing clients in building modern commerce infrastructures that work seamlessly with their front-end platforms. This further strengthens Techies Infotech’s position as a commerce transformation enabler in the region.

“At Techies Infotech, we’re excited to partner with Fynd to accelerate the digital transformation journey for our clients,” said Anurag Byala, CEO, Techies Infotech. “Fynd’s robust omnichannel and retail automation platform perfectly complements our AI-driven technology capabilities, allowing us to deliver smarter, faster, and more scalable commerce experiences across the GCC and beyond.

Through this partnership, Techies Infotech will deliver robust unified commerce capabilities by implementing Fynd’s enterprise-grade solutions — including Order Management (OMS), Warehouse Management Systems (WMS), Product Information Management (PIM), and Transport Management Systems (TMS). These systems are further enhanced with intelligent automation — from predictive inventory routing to generative tools for merchandising, product content, and supply chain workflows — enabling faster, data-driven decision-making and operational resilience at scale. “Our expansion into the GCC is a strategic commitment to support the region’s retailers with future-ready infrastructure,” said Dharmendra Mehta, Managing Director, MEA, Fynd. “Techies Infotech brings the implementation depth and regional familiarity needed to translate that commitment into long-term value. This partnership strengthens our ability to deliver scalable unified commerce platforms to enterprise clients and reinforces our focus on enabling market-ready transformation with speed, precision, and local alignment.”

This alliance marks a significant step forward in Fynd’s partner ecosystem strategy, bringing together commerce infrastructure and local implementation capability under one offering. With Techies Infotech leading enterprise relationships across the GCC, the partnership will empower retailers to reduce operational overhead, improve fulfilment efficiency, and accelerate go-to-market timelines.

Techies Infotech, headquartered in Dubai, UAE, is a full-service digital transformation agency with over 12 years of industry experience and a proven track record of delivering 200+ solutions globally. With operations across the GCC, India, and North America, Techies specializes in Enterprise eCommerce Solutions, AI/ML Solutions, IOT, Cloud Services, and Software Development. The company empowers businesses to unlock growth through innovation, offering scalable, intelligent, and AI-powered technology services designed to accelerate digital success. For more information, visit: www.iamtechie.com.

Fynd is an AI-native retail technology company headquartered in Mumbai, India. It serves over 20,000+ stores and 300+ enterprise retailers and offers a modular commerce stack that unifies in-store, online, and logistics operations. Backed by Reliance Retail Ventures Limited, Fynd is expanding across the GCC, Africa, and Southeast Asia to power next-generation retail experiences. For more information, visit www.fynd.com.