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Pharma
Royal Pharmacy: Elevating Digital Pharmacy Experiences Across Web and Mobile
Royal Pharmacy: Elevating Digital Pharmacy Experiences Across Web and Mobile
Royal Pharmacy collaborated with Techies Infotech to transform the digital presence of Royal Pharmacy into a modern and scalable healthcare e-commerce platform.
So, the emphasis was placed on clarity, trust, speed, and accessibility, ensuring a seamless pharmacy journey through the application, which would be delivered via the desktop web, mobile web, and headless mobile app experience.
Overview Problem Statement
Identifying UX Gaps in the Existing Experience
Identifying UX Gaps in the Existing Experience
Royal Pharmacy operates in a very sensitive healthcare e-commerce space where the users demand accuracy, speed, and reassurance.
The existing experience was inconsistent across devices, had friction in navigation, and didn't completely support multilingual or mobile-first behaviors.
Key UX gaps included:
- Overloaded product listing and detail pages
- Poor mobile usability
- Poor product discovery
- Friction-heavy checkout
- Arabic language UX is inconsistent
Goal
Design a conversion-focused and trust-driven pharmacy experience that:
- Simplifies medicine discovery
- Works seamlessly across web & mobile
- Supports Bilingual Users (English, Arabic)
- Enhances checkout completion
- Scales for personalization and AI-led discovery
Challenge
- Designing for healthcare accuracy + e-commerce speed
- Balancing information density with clarity
- Ensuring RTL-friendly Arabic UX
- Creating a mobile-first journey without compromising desktop usability
- Building trust in online medicine purchasing
Outcome
- Clean, Accessible, and Confidence-Driven UI
- Faster discovery and navigation of products
- Reduced checkout friction
- Consistent UX across desktop, mobile web, and apps
- A scalable design system that is consistent with Shopify
Design System
Brand Identity Designs
Brand Identity Designs
Typography
Color Palette
User Personas
Understanding User Goals, Motivations, and Pain Points
Understanding User Goals, Motivations, and Pain Points
Our Process
Delivering Next-Level Results, Driven by People and Precision.
Delivering Next-Level Results, Driven by People and Precision.
Usability Testing
Testing, Insights, and Experience Improvements
We validated the experience through usability testing to remove friction and improve confidence at every step.
Method
Remote Moderated Testing
Participants
7 Users
Tools
Figma
Participants
- • Ages 23–45
- • Regular pharmacy e-commerce users
- • Mix of English & Arabic users
- • Mobile-first behavior
Tasks Tested
- Search and browse medicines
- View product details and dosage info
- Add to cart and modify quantities
- Apply offers
- Complete checkout
Key Findings & Improvements
Issue
Users missed critical dosage information
Solution
Improved typographic hierarchy and information grouping
Issue
Cart actions were not prominent on mobile
Solution
Sticky CTAs with stronger contrast
Issue
Arabic users faced navigation inconsistencies
Solution
RTL-optimized layouts and mirrored interaction patterns
Issue
Checkout felt long and repetitive
Solution
Condensed steps and clearer progress indicators
UI/UX
Deep Insights and Expert Perspectives on the Future of Digital Pharmacy
Deep Insights and Expert Perspectives on the Future of Digital Pharmacy
Our Solutions
Tailored solutions meet client needs on sports brand platforms through inclusive web design services, ensuring personalized experiences.
Tailored solutions meet client needs on sports brand platforms through inclusive web design services, ensuring personalized experiences.
Tailored UI/UX Solutions for Healthcare E-commerce
Tailored UI/UX Solutions for Healthcare E-commerce
- Simplified category and subcategory navigation
- AI-powered product discovery and recommendations
- Clean, confidence-led product detail pages
- Mobile-optimized layouts for fast decision-making
- Headless-ready UI components for app scalability
Optimizing Discovery & Personalization UX
Optimizing Discovery & Personalization UX
- Smart search with predictive suggestions
- Condition-based and frequently bought recommendations
- Personalized product visibility based on user behavior
- Clear alternatives and substitute product patterns
Optimizing Checkout UX
Optimizing Checkout UX
- Reduced cognitive load per step
- Guest checkout prioritization
- Clear delivery, payment, and prescription flows
- Trust signals and reassurance messaging throughout
Industries We Serve
Results We Serve
Results We Serve
Improved Conversions
Improved Conversions
Clearer PDPs and faster checkout increased purchase completion
Enhanced Mobile Engagement
Enhanced Mobile Engagement
Mobile-first design improved session depth and repeat usage
Optimized UX Across Platforms
Optimized UX Across Platforms
Consistent experience across desktop, mobile web, and app
Scalable Design Foundation
Scalable Design Foundation
Ready for future AI, personalization, and feature expansion
Key Results
Conclusion
Conclusion
The redesign of The Royal Pharmacy illustrates the possible impact of effective UI/UX design on healthcare e-commerce sites.
By focusing on clarity, accessibility, and trustworthiness, we built an polished, scalable Shopify experience that matches real-world user needs.
This project is a strong example of design maturity, UX thinking, and mobile-first execution in the regulated industry.
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