Techies Infotech CMO Deepak Kumar Featured Among Global Marketing Leaders in CMO Alliance “AI for Marketing Leaders 2026” Report

Dubai-based digital commerce and enterprise technology firm Techies Infotech joins CMOs from S&P Global, Wipro Americas, Samsung Electronics, and Extreme Networks as a contributing voice in the CMO Alliance flagship industry report, published in partnership with Ahrefs, Aampe, and DemandScience.

Techies Infotech FZCO, the Dubai-headquartered digital commerce and enterprise technology firm serving GCC and global enterprise clients, today announced that its Chief Marketing Officer, Deepak Kumar, has been featured as a contributing expert in the 2026 Edition of the CMO Alliance "AI for Marketing Leaders" report — a 113-page industry study published in partnership with Ahrefs, Aampe, and DemandScience.

The report brings together perspectives from Chief Marketing Officers and senior marketing leaders across global enterprises, including S&P Global, Wipro Americas, Siteimprove, Samsung Electronics, ServiceChannel, Edge, and Extreme Networks. It examines how marketing organisations are operationalising artificial intelligence across maturity, ROI, content production, search, team enablement, and brand strategy.

Deepak is one of a small cohort of contributors quoted across multiple chapters of the report, with commentary spanning AI return-on-investment strategy, content quality at scale, the shift from traditional SEO to what the report terms "relevance engineering," AI literacy across marketing organisations, and the structural advantages of velocity over scale in the AI era.

A Voice on the Strategic Risks of AI Adoption

In the report's chapter on AI return on investment, Deepak offers a pointed observation on a pattern Techies Infotech has seen consistently among GCC enterprise clients evaluating AI investments:

One of the biggest pitfalls in AI adoption is confusing speed with strategy. Generating more content, more reports, or more campaigns doesn't automatically create growth. If the fundamentals — positioning, customer understanding, and value proposition — aren't clear, AI simply amplifies the noise.

The commentary reinforces a thesis Techies Infotech has carried into its enterprise advisory practice across the UAE and Saudi Arabia: that AI is an amplifier of strategic clarity, not a substitute for it.

On the Shift From SEO to Relevance Engineering

In a dedicated feature page within the report's chapter on AI and the search revolution, Deepak is quoted on the structural shift facing enterprise content teams as buyers increasingly form vendor opinions through generative AI engines before ever visiting a brand's website:

SEO hasn't disappeared. It has evolved. Traditional ranking tactics are no longer enough. Visibility is no longer just about blue links. It's now about presence inside AI-generated answers. Instead of optimising only for keywords, we began optimising for context, authority, structured information, and clarity.

The position aligns with what Techies Infotech describes as a fundamental rebuild of enterprise content strategy for the GCC market — one that prioritises citation-worthiness in answer engines over conventional keyword ranking.

Recognition for a GCC-Anchored Advisory Practice

The CMO Alliance feature comes at a moment of accelerated AI adoption across GCC enterprise marketing functions, particularly in retail, luxury, healthcare, and government-aligned sectors where Techies Infotech operates.

"To be quoted alongside marketing leaders from S&P Global, Wipro, and Samsung in a report of this calibre is a strong external signal of the work our team is doing," said Deepak Kumar, Chief Marketing Officer at Techies Infotech. "But more importantly, it confirms that the conversations we have every day with CXOs across the UAE and Saudi Arabia — about AI ROI, relevance engineering, and AEO — are exactly the conversations being had at the global frontier. The GCC is not behind. In several areas, our enterprise clients are setting the pace."

Techies Infotech's advisory and implementation work spans Adobe Commerce, Shopify Plus, VTEX, and Salesforce Commerce Cloud, with deep specialisation in enterprise integrations including ZATCA, UAE eInvoicing (Peppol), ERP/CRM/OMS, and AI-driven commerce architectures.

Read the Full Report

The complete 2026 Edition of the CMO Alliance "AI for Marketing Leaders" report — including all of Deepak Kumar's contributions and the wider research from Chief Marketing Officers and senior marketing leaders across global enterprises — is available on the official CMO Alliance website