Techies Infotech Hosts Exclusive Networking Event in Collaboration with VTEX & Zinrelo to Drive Retail Innovation in the GCC Region

Dubai, UAE – May 7, 2025 – In a continued effort to foster innovation and digital excellence across the retail sector, Techies Infotech, in collaboration with VTEX, a global enterprise digital commerce platform, and Zinrelo, a leader in loyalty rewards solutions, successfully hosted an exclusive networking event at Mint Leaf of London, DIFC, Dubai. The evening brought together over 30 distinguished industry leaders, with a remarkable representation from the region’s top retail and eCommerce brands.

An Evening of Vision, Innovation, and Collaboration

Set against the panoramic backdrop of Dubai’s skyline, the event provided a dynamic environment for retail visionaries, technology experts, and business strategists to engage in high-value conversations. The core focus of the evening revolved around unified commerce, AI-powered personalization, and modern loyalty ecosystems—themes central to the digital future of retail in the GCC.

Senior leadership from VTEX and Zinrelo delivered compelling insights into how retailers can leverage composable commerce platforms and data-driven loyalty strategies to build deeper customer relationships and drive scalable growth. The informative and resonant sessions offered attendees a roadmap to navigate and thrive in a rapidly evolving market.

Showcasing the Power of Unified Digital Solutions

Attendees had the opportunity to engage in one-on-one discussions with the Techies Infotech team, where they explored real-world success stories and bespoke digital solutions tailored for the MENA region. From eCommerce replatforming to integrated loyalty frameworks and personalized customer journeys, the conversations illuminated a clear path toward next-generation digital transformation.

“At Techies Infotech, we believe that collaboration is the cornerstone of innovation,” said Anurag Byala, CEO of Techies Infotech. “This event wasn’t just a gathering—it was the start of a shared vision to build a digitally empowered retail ecosystem across the GCC.”

Reinforcing Techies Infotech’s Leadership in Retail Transformation

The event underscored Techies Infotech’s role as a strategic digital transformation partner and highlighted its commitment to enabling retailers to adapt, grow, and lead in the age of digital commerce. Through its partnerships with VTEX, Zinrelo, Adobe, and Salesforce, Techies Infotech continues to push boundaries and set new benchmarks in customer experience, omnichannel integration, and enterprise agility.

About Techies Infotech

Techies Infotech is a leading digital transformation and eCommerce solutions provider with a strong footprint in the MENA region. As an official partner of VTEX, Adobe, and Salesforce, the company delivers cutting-edge, scalable digital experiences that enable brands to thrive in an increasingly competitive digital marketplace.

About VTEX

VTEX is a global enterprise digital commerce platform designed to help retailers and brands build future-ready, composable commerce experiences. With its collaborative commerce capabilities and scalable architecture, VTEX empowers businesses to accelerate innovation and deliver seamless customer journeys.

About Zinrelo

Zinrelo offers a modern, data-driven loyalty rewards platform that enables businesses to enhance customer retention and boost lifetime value through personalized engagement and multi-dimensional reward strategies.