Modernizing a Government Digital Platform for Better Service Delivery
Modernizing a Government Digital Platform for Better Service Delivery
How Techies Infotech partnered with Dubai CommerCity to replace an outdated website with a modern Liferay DXP platform—delivering better user experiences, seamless system connections, and a scalable foundation supporting their digital transformation goals.
Replacing an Outdated Website
with a Modern Enterprise Digital Platform
Dubai CommerCity operates at the intersection of eCommerce, logistics, and international trade, serving global businesses through a specialized free-zone ecosystem. Their existing website, built on outdated technology, could no longer support evolving digital needs, operational efficiency, or future growth requirements.
The platform had limitations in managing content, connecting with other systems, and providing good user experiences—making it difficult to share timely information, manage workflows efficiently, or engage effectively with stakeholders. They needed complete modernization, not just minor improvements, aligned with enterprise and government digital standards.
Techies Infotech was engaged to lead the complete redevelopment of the Dubai CommerCity website. The project involved moving from the old platform to Liferay DXP 7.4, redesigning the entire user experience, using Liferay's built-in features, and connecting the platform with internal systems and external CRM solutions. The result is a secure, scalable, and easily manageable digital platform that supports DCC's strategic vision and operational excellence.
Designing a Modern, User-Friendly Experience for Government and Business Users
Designing a Modern, User-Friendly Experience for Government and Business Users
Key Challenges
Technical and Operational Limitations
Blocking Digital Progress and Efficiency
Technical and Operational Limitations
Blocking Digital Progress and Efficiency
1
Outdated Platform Technology
The existing website was built on old technology that limited flexibility, growth potential, and ease of managing content. Making improvements was slow, expensive, and operationally risky.
2
Difficult Content Management
Updating content required too much manual work and technical support, limiting agility and delaying information delivery to stakeholders.
3
Confusing User Experience
The old interface lacked clarity and structure, making it difficult for users to find services and information efficiently.
4
Isolated Systems
The website operated mostly alone, with minimal connection to other business systems—resulting in manual data handling and operational inefficiencies.
5
Complex Salesforce CRM Integration
Website leads needed sophisticated integration with Salesforce CRM, requiring complex data mapping, custom workflows, and real-time synchronization to ensure seamless lead management.
6
Security and DevOps Complexity
The platform required enterprise-level security, governance, and complex DevOps orchestration including deployment pipelines, environment management, and continuous integration processes for government-standard operations.
Our Solutions
Modern Website Platform Using
Liferay DXP and Connected Digital Systems
Modern Website Platform Using
Liferay DXP and Connected Digital Systems
Our Approach
Our Approach
We optimized website performance by addressing data overload issues, implementing AWS Elemental Media Services for swift video uploads, and enabling flexible live streaming options.
Our Approach
Structured Enterprise Delivery Meeting Government Digital Standards
Structured Enterprise Delivery Meeting Government Digital Standards
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Platform Review and Planning
Platform Review and Planning
Conducted detailed assessment of the old platform to identify gaps, integration needs, and long-term growth requirements. This informed a clear migration and implementation strategy.
![[object Object]](https://backend.iamtechie.com/uploads/ux_a2b576fde7.png)
User Experience as Priority
User Experience as Priority
User interface design was treated as essential to digital effectiveness, not just visual appeal. Design decisions focused on usability, clarity, and making information accessible to stakeholders.
![[object Object]](https://backend.iamtechie.com/uploads/customize_e5f3ee36e6.png)
Use What Works, Customize When Needed
Use What Works, Customize When Needed
Maximized Liferay's built-in capabilities to reduce complexity while selectively customizing features to meet specific functional requirements and complex integration needs.
![[object Object]](https://backend.iamtechie.com/uploads/launch_76c077e795.png)
Careful Testing and Launch
Careful Testing and Launch
Security, performance, and reliability requirements were defined upfront and validated continuously throughout delivery. This approach prevented quality issues from reaching production, reduced post-launch stabilization costs, and ensured the platform met enterprise operational standards from day one.
Technology
Enterprise Digital Technologies Supporting Government-Scale Operations
Enterprise Digital Technologies Supporting Government-Scale Operations
![[object Object]](https://backend.iamtechie.com/uploads/liferay_e84e7ca3e5.png)
Liferay
Key Results
Measurable Impact from Enterprise Website Modernization
Measurable Impact from Enterprise Website Modernization
Faster Content Updates
Faster Content Updates
Liferay's content management features enabled faster content updates, streamlined workflows, and reduced dependency on technical teams for routine changes.
Better User Experience
Better User Experience
The modern interface significantly improved navigation, accessibility, and engagement for businesses, partners, and stakeholders visiting the site.
More Efficient Operations
More Efficient Operations
Real-time system connections and sophisticated Salesforce CRM integration eliminated manual data handling, improving accuracy and reducing operational overhead across the organization.
Streamlined Lead Management
Streamlined Lead Management
Advanced Salesforce integration with custom workflows enabled efficient lead capture, intelligent routing, real-time tracking, and complete visibility—improving engagement outcomes and sales processes significantly.
Secure and Scalable Foundation
Secure and Scalable Foundation
The Liferay DXP platform with enterprise DevOps infrastructure provides robust security, governance, automated deployments, and scalability—supporting Dubai CommerCity's long-term digital strategy and operational excellence.
Ready for Future Growth
Ready for Future Growth
The new website with established DevOps processes can support additional integrations, services, and digital initiatives without requiring another complete platform replacement.
Techies Infotech delivered a seamless web & mobile experience for Kanaa that truly reflects our brand vision.— robust, scalable, and customer-first. We see Techies Infotech not just as a service provider, but as a long-term partner in Kanaa's digital journey.
Techies Infotech optimized the client's site across various devices, improved its loading times, and enhanced its user accessibility. The team maintained clear communication, promptly responded to needs, and proactively addressed concerns. Their consistency and exceptional accountability stood out.
The successful launch of Dubai CommerCity’s website marks a key milestone in our digital journey, and Techies Infotech played an instrumental role in making it happen. Their team brought unmatched expertise in enterprise portal development.
Techies Infotech's work boosted the client's organic traffic, search engine rankings, conversion rates, lead quality, and brand visibility. Moreover, the team was approachable, transparent, and communicative. Their expertise, dedication, and technical support made them an exceptional partner.
Working with Techies Infotech has been a great experience. They’re reliable, responsive and solution-oriented—exactly what you need in a delivery partner. Techies helped us modernize our online duty-free experience, leading the engagement with clear communication and strong ownership.
Evidence of excellence,
enterprise-grade outcomes.
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Modernizing a Government Digital Platform for Better Service Delivery
How Techies Infotech partnered with Dubai CommerCity to replace an outdated website with a modern Liferay DXP platform—delivering better user experiences, seamless system connections, and a scalable foundation supporting their digital transformation goals.
Stabilizing Mission-Critical Commerce Infrastructure to Protect Revenue and Customer Trust
How Techies Infotech rescued and modernized Muscat Duty Free's failing eCommerce and raffle platform—eliminating performance failures, re-engineering core business systems, and delivering a secure, scalable foundation integrated across enterprise operations.
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How Techies Infotech partnered with Dubai CommerCity to replace an outdated website with a modern Liferay DXP platform—delivering better user experiences, seamless system connections, and a scalable foundation supporting their digital transformation goals.
Stabilizing Mission-Critical Commerce Infrastructure to Protect Revenue and Customer Trust
How Techies Infotech rescued and modernized Muscat Duty Free's failing eCommerce and raffle platform—eliminating performance failures, re-engineering core business systems, and delivering a secure, scalable foundation integrated across enterprise operations.
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