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Toys & Leisure

Architecting Digital Commerce Infrastructure for Accelerated Market Expansion

How Techies Infotech enabled a high-growth KSA retail brand to scale across channels through composable commerce architecture—reducing time-to-market, eliminating technical debt, and building sustainable competitive advantage through API-driven infrastructure.

About Project

Building Digital-First Commerce Infrastructure from Ground Zero

As the brand entered the competitive KSA toy market, Kanaa's leadership team faced a strategic decision at inception: deploy conventional eCommerce solutions for speed-to-market, or invest in enterprise-grade infrastructure from day one that could support ambitious multi-year growth across channels, geographies, and business models.

The leadership team chose strategic foundation over short-term expediency. The mandate was clear—build a commerce ecosystem capable of scaling with aggressive growth targets, integrating seamlessly across enterprise systems, and delivering measurable ROI through operational efficiency and superior customer experiences.

Techies Infotech served as the strategic technology partner from program inception through delivery. This wasn't a platform migration—it was a complete architectural reimagining executed as a greenfield implementation. The engagement began with executive alignment workshops and comprehensive discovery to translate business strategy into technical architecture, followed by phased delivery with continuous stakeholder governance.

The resulting platform leverages headless commerce principles with Adobe Commerce Cloud as the enterprise commerce engine, Next.js for web experiences, and React Native for native mobile applications. Strategic integrations span CRM, ERP, logistics infrastructure, payment ecosystems, and Algolia-powered search—creating an orchestrated, API-first commerce platform designed for both immediate business needs and long-term strategic flexibility.

This engagement demonstrates how technology leadership drives business outcomes: reducing operational friction, accelerating market responsiveness, and building platforms that appreciate in value rather than depreciate into legacy constraints.

UI UX

Experience Design Balancing Brand Differentiation with Conversion Optimization

Key Challenges

Strategic and Technical Challenges Requiring
Enterprise-Grade Solutions

Building Infrastructure for Future Growth Trajectory

The platform needed to support aggressive growth targets without requiring architectural rebuilds. This demanded careful technology selection, API design, and infrastructure decisions that balanced current requirements with future optionality—a critical investment decision with multi-year implications.

Orchestrating Consistent Experience Across Customer Touchpoints

Customers expect seamless experiences whether browsing on desktop, mobile web, or native apps. Achieving this required more than responsive design—it demanded shared business logic, coordinated data flows, and architectural discipline across development teams and release cycles.

Integrating Across Complex Enterprise Systems Landscape

Real-time connectivity across CRM, ERP, logistics partners, payment providers, and search infrastructure created both technical and organizational complexity. Each integration represented potential points of failure, data inconsistency, and operational risk that required careful architectural planning and ongoing governance.

Ensuring Enterprise-Grade Performance, Security, and Resilience

Platform reliability directly impacts revenue, brand reputation, and customer trust. The architecture needed to meet enterprise SLAs for uptime, performance, and security while operating in a distributed, API-dependent ecosystem where third-party dependencies introduce uncontrollable variables.

Our Solutions

Strategic Technology Decisions Delivering Measurable Business Value

Adobe Commerce Cloud provides the transactional backbone while a headless, API-first architecture decouples business logic from presentation layers. This composability enables parallel development across teams, independent scaling of system components, and the ability to adopt new technologies without platform rewrites—translating directly to faster innovation cycles and reduced technical risk.

Our Approach

Disciplined Delivery Methodology Ensuring Predictable Outcomes

Discovery-Driven Requirements and Architecture

Executive workshops, stakeholder interviews, and technical assessments established clear program objectives, success metrics, and architectural principles before development commitment. This reduced ambiguity, aligned cross-functional teams, and created a measurable baseline for program success.

Architecture Decisions Balancing Current Needs with Future Flexibility

Early architectural investment prioritized decisions with long-term implications—API design, data models, integration patterns, and infrastructure choices. This prevented technical debt accumulation and ensured the platform could evolve with business requirements rather than constraining them.

Agile Delivery with Executive-Level Governance

Sprint-based delivery with regular executive reviews maintained visibility into progress, risks, and resource allocation. Clear milestone definitions and acceptance criteria enabled predictable delivery while maintaining flexibility to respond to evolving business priorities without derailing timelines or budgets.

Enterprise-Grade Quality Standards Across All Workstreams

Security, performance, and reliability requirements were defined upfront and validated continuously throughout delivery. This approach prevented quality issues from reaching production, reduced post-launch stabilization costs, and ensured the platform met enterprise operational standards from day one.

Technology

Enterprise Technology Stack Powering Scalable Commerce Operations

Adobe Commerce Cloud

Next.js

AWS

Channable

React Native

Key Results

Business Impact from
Strategic Technology Investment

Scalable Commerce Foundation Enabling Growth Strategy

Kanaa operates on infrastructure designed for multi-year growth across channels and geographies. The composable architecture supports rapid feature development, new channel expansion, and technology adoption without platform rewrites—directly enabling aggressive business growth targets.

Unified Customer Experience Driving Conversion and Retention

Consistent, high-performance experiences across web and mobile channels increased customer engagement and conversion rates. Shared business logic reduced development cycles for new features by 35%, accelerating time-to-market for strategic initiatives.

Operational Efficiency Through Intelligent Automation

Integrated workflows across CRM, ERP, logistics, and payment systems eliminated manual processes and reduced order processing errors by 60%. Real-time data visibility across systems enables faster decision-making and improved operational planning.

Future-Proof Platform Architecture Protecting Technology Investment

The composable foundation enables technology stack evolution without wholesale platform replacement. Kanaa can adopt new capabilities, integrate emerging technologies, and respond to market changes while protecting the core platform investment—a critical advantage in rapidly evolving digital commerce markets.

Client Testimonials

Voices of leaders who

trusted us to deliver from kickoff to go-live

Techies Infotech delivered a seamless web & mobile experience for Kanaa that truly reflects our brand vision.— robust, scalable, and customer-first. We see Techies Infotech not just as a service provider, but as a long-term partner in Kanaa's digital journey.

Kartik Bhatt

CEO

Techies Infotech optimized the client's site across various devices, improved its loading times, and enhanced its user accessibility. The team maintained clear communication, promptly responded to needs, and proactively addressed concerns. Their consistency and exceptional accountability stood out.

Debbie Goodeve

CEO

The successful launch of Dubai CommerCity’s website marks a key milestone in our digital journey, and Techies Infotech played an instrumental role in making it happen. Their team brought unmatched expertise in enterprise portal development.

Arjun Sarkar

Vice President - Digital Ecosystem & Partnerships

Techies Infotech's work boosted the client's organic traffic, search engine rankings, conversion rates, lead quality, and brand visibility. Moreover, the team was approachable, transparent, and communicative. Their expertise, dedication, and technical support made them an exceptional partner.

Tricia Liverpool

General Manager

Working with Techies Infotech has been a great experience. They’re reliable, responsive and solution-oriented—exactly what you need in a delivery partner. Techies helped us modernize our online duty-free experience, leading the engagement with clear communication and strong ownership.

Renat Rozpravka

CEO

Case Study

Evidence of excellence, enterprise-grade outcomes.