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Fashion

Enterprise-Grade, Compliance-First Commerce Architecture Powering Fashion Retail in UAE & Saudi Arabia

How Techies Infotech designed and delivered a middleware-driven Shopify Plus ecosystem for Steve Madden—automating order, inventory, and compliance workflows while meeting stringent UAE & KSA regulatory requirements including ZATCA e‑invoicing and Saudi National Address validation.

About Project

Building a Scalable, Regulation-Ready

Commerce Platform for the Middle East

Steve Madden, a globally recognized fashion brand, operates enterprise-scale eCommerce across the UAE and Saudi Arabia. The regional business landscape introduced unique challenges—strict compliance mandates, multi-warehouse inventory complexity, and the need for zero manual intervention across the order lifecycle.

The objective was clear: build a resilient, automation-first commerce ecosystem that could scale across countries while ensuring regulatory compliance, inventory accuracy, and seamless customer experience.

Techies Infotech partnered with Steve Madden to architect a robust Shopify Plus–based platform supported by an enterprise-grade middleware layer. The solution unified Shopify, OMS, ERP, WMS, logistics partners, and government systems into a single, automated commerce backbone—enabling confident regional growth with operational excellence.

Key Challenges

Regional Compliance and
Operational Complexity

Multi-Country Regulatory Requirements

UAE and KSA operations demanded country-specific handling of VAT, invoicing, and address validation—particularly ZATCA compliance and Saudi National Address enforcement.

Inventory Accuracy Across Regions

Multiple warehouses, regions, and fulfillment partners required near real-time inventory synchronization to prevent overselling and stock mismatches.

Complex Order Lifecycle Automation

Orders needed to move seamlessly from Shopify to OMS, ERP, and WMS—with no manual touchpoints across fulfillment, returns, and refunds.

Enterprise System Coordination

Tight integration was required between Shopify Plus, OMS, ERP, WMS, and third-party logistics systems to maintain operational consistency at scale.

Our Solutions

Middleware-Driven,
Compliance-First Enterprise Architecture

Our Approach

Techies Infotech designed a region-aware, API-first, event-driven architecture with Shopify Plus as the commerce layer and a powerful middleware layer acting as the central orchestration engine.

Country-aware checkout logic aligned with regional regulations
Mandatory Saudi National Address validation for KSA
VAT handling for UAE & Saudi Arabia
Seamless customer experience without compliance compromise

Our Approach

Engineering for Scale,
Compliance, and Reliability

Architecture-First Design

Compliance, automation, and scalability were treated as foundational requirements—not afterthoughts.

Event-Driven Middleware Orchestration

Webhooks, background workers, retry mechanisms, and monitoring ensured reliable processing even at high order volumes.

Region-Aware Logic

All workflows—checkout, inventory, fulfillment, invoicing—adapt dynamically based on country and regulation.

Enterprise-Grade Testing & Monitoring

End-to-end testing across order, inventory, returns, and compliance flows ensured production readiness and long-term stability.

Technology Stack

Proven Enterprise Commerce Technologies

Shopify Plus

.NET Core

ZATCA

Node.js

Azure

Oracle

Saudi National Address

Results

Compliance Integrations

Saudi National Address (KSA)

To meet Saudi regulatory requirements, the platform enforces:

Mandatory Saudi National Address capture at checkout
Structured address validation aligned with KSA standards
Prevention of order placement without verified address data
Propagation of validated address data to OMS and ERP

ZATCA E‑Invoicing (KSA)

Fully automated, ZATCA-compliant e‑invoice generation
Secure invoice data exchange with ERP
Auto-generated VAT fields and QR codes
Zero manual finance intervention
Audit-ready invoicing at scale

Key Results

Measurable Business Impact

Regulatory Compliance at Scale

The platform meets all UAE and KSA regulatory requirements with automated enforcement—ensuring audit readiness and risk reduction.

Zero Manual Intervention Operations

Order creation, fulfillment, returns, refunds, inventory updates, and invoicing operate end-to-end without manual handling.

Inventory Accuracy & Fulfillment Efficiency

Near real-time inventory synchronization eliminated overselling and improved fulfillment performance across regions.

Scalable Foundation for Growth

The middleware-driven architecture enables Steve Madden to scale operations, add regions, and integrate new systems without re-architecting the platform.

Client Testimonials

Voices of leaders who

trusted us to deliver from kickoff to go-live

Techies Infotech delivered a seamless web & mobile experience for Kanaa that truly reflects our brand vision.— robust, scalable, and customer-first. We see Techies Infotech not just as a service provider, but as a long-term partner in Kanaa's digital journey.

Kartik Bhatt

CEO

Techies Infotech optimized the client's site across various devices, improved its loading times, and enhanced its user accessibility. The team maintained clear communication, promptly responded to needs, and proactively addressed concerns. Their consistency and exceptional accountability stood out.

Debbie Goodeve

CEO

The successful launch of Dubai CommerCity’s website marks a key milestone in our digital journey, and Techies Infotech played an instrumental role in making it happen. Their team brought unmatched expertise in enterprise portal development.

Arjun Sarkar

Vice President - Digital Ecosystem & Partnerships

Techies Infotech's work boosted the client's organic traffic, search engine rankings, conversion rates, lead quality, and brand visibility. Moreover, the team was approachable, transparent, and communicative. Their expertise, dedication, and technical support made them an exceptional partner.

Tricia Liverpool

General Manager

Working with Techies Infotech has been a great experience. They’re reliable, responsive and solution-oriented—exactly what you need in a delivery partner. Techies helped us modernize our online duty-free experience, leading the engagement with clear communication and strong ownership.

Renat Rozpravka

CEO

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Fashion