Building Future-Ready Commerce Infrastructure to Power Multi-Year Growth
Building Future-Ready Commerce Infrastructure to Power Multi-Year Growth
How Techies Infotech partnered with Modern Electronics to build a modern, scalable commerce platform from the ground up—migrating 2 million customer records without downtime and delivering 45% revenue growth in the first quarter.
Building a Scalable Digital Foundation for Long-Term Market Leadership
Modern Electronics Company Limited (MECL), a major electronics retailer in Saudi Arabia, recognized that their current platform, while functional, wouldn't support their ambitious growth plans for the next 3-5 years. The leadership team made a strategic decision to invest in building a future-ready digital commerce foundation before they hit growth constraints.
This was a proactive transformation—not a response to crisis, but a calculated investment in long-term competitive advantage. The vision was clear: build a platform that could scale with business growth, adapt to new technologies quickly, and provide exceptional customer experiences across all channels.
Techies Infotech partnered with MECL to architect and deliver this transformation from strategy through execution. We began by understanding their growth trajectory and business goals, then designed a modern commerce ecosystem that could evolve with their needs.
The new system uses Adobe Commerce Cloud as the engine, with a fast modern storefront and mobile apps for iPhone and Android. We connected it to their warehouse systems, tax compliance tools, payment providers, and loyalty programs—creating a complete digital ecosystem that works together seamlessly.
This wasn't just a website upgrade. We solved complex technical problems, moved millions of customer records without losing a single one, and built a platform that can grow with the business for years to come.
Creating a Seamless, Omnichannel Commerce Experience Across Web and Mobile
Creating a Seamless, Omnichannel Commerce Experience Across Web and Mobile
Key Challenges
Strategic and Technical Requirements for Future-Ready Infrastructure
Strategic and Technical Requirements for Future-Ready Infrastructure
1
Building for Tomorrow's Scale, Not Just Today's Needs
The existing platform was adequate for current operations, but the leadership team knew it wouldn't support their 3-5 year growth targets. They needed infrastructure that could handle 10x traffic growth, support new business models, and integrate with evolving enterprise systems without requiring another rebuild.
2
Moving Live Operations to New Infrastructure Seamlessly
The business had over 15,000 products and 2 million customer accounts that needed to transition to the new platform. With millions in monthly online sales, the migration had to be executed flawlessly—maintaining full business continuity while upgrading the entire foundation.
3
Creating a Flexible, Integration-Ready Architecture
The new platform needed to connect seamlessly with SAP ERP for warehouse and inventory management, ZATCA (Zakat, Tax and Customs Authority) for e-invoicing compliance, multiple payment providers, and major loyalty programs including Meza, Niqaty, and Qitaf. More importantly, it needed the flexibility to integrate new systems quickly as the business evolved—without requiring major technical overhauls each time.
4
Delivering Exceptional Performance Across All Channels
Customers expect fast, smooth experiences whether shopping on phones, tablets, or computers. The new platform needed to deliver superior performance across all devices while being built in a way that allowed rapid feature updates without compromising speed.
5
Advanced Search Capabilities for Competitive Advantage
To stand out in a competitive market, MECL wanted search capabilities that would help customers find exactly what they need instantly. This meant implementing intelligent search that works seamlessly in both Arabic and English, understands customer intent, and delivers relevant results faster than competitors.
Our Solutions
Modern Architecture Enabling Growth and Competitive Advantage
Modern Architecture Enabling Growth and Competitive Advantage
Optimizing Add to Cart CRO UX
Optimizing Add to Cart CRO UX
We optimized website performance by addressing data overload issues, implementing AWS Elemental Media Services for swift video uploads, and enabling flexible live streaming options.
Our Approach
How We Delivered Results Without Disrupting the Business
How We Delivered Results Without Disrupting the Business
![[object Object]](https://backend.iamtechie.com/uploads/deep_understanding_91882dc4cd.png)
Started With Deep Understanding
Started With Deep Understanding
Before writing any code, we spent time understanding how the business works, what employees need, and what customers expect. This created a clear roadmap that everyone agreed on.
![[object Object]](https://backend.iamtechie.com/uploads/ux_a2b576fde7.png)
Designed Experience Around Customer Needs
Designed Experience Around Customer Needs
We redesigned every step of the shopping journey—from searching for products to completing checkout. Every design decision focused on making it easier for customers to buy and for the business to operate.
![[object Object]](https://backend.iamtechie.com/uploads/up_graph_f0df46d0cd.png)
Built and Launched in Careful Stages
Built and Launched in Careful Stages
Instead of trying to do everything at once, we worked in phases with clear checkpoints. This let us test thoroughly, make adjustments, and ensure nothing broke while the business kept running normally.
![[object Object]](https://backend.iamtechie.com/uploads/launch_76c077e795.png)
Tested Everything Extensively Before Launch
Tested Everything Extensively Before Launch
We ran hundreds of tests simulating thousands of customers shopping at once. We checked every payment method, every integration, and every possible scenario. Only after everything worked perfectly did we launch to real customers.
Technology
Proven Enterprise Technologies Powering the Platform
Proven Enterprise Technologies Powering the Platform
![[object Object]](https://backend.iamtechie.com/uploads/adobe_950ffc1681.png)
Adobe Commerce Cloud
![[object Object]](https://backend.iamtechie.com/uploads/pwa_19c4a75534.png)
PWA (Progressive Web App
![[object Object]](https://backend.iamtechie.com/uploads/react_61d014cd3e.png)
React Native
![[object Object]](https://backend.iamtechie.com/uploads/algolia_1c2de3b0aa.png)
Algolia (AI Search)
![[object Object]](https://backend.iamtechie.com/uploads/sap_erp_693b5ffdb2.png)
SAP ERP
![[object Object]](https://backend.iamtechie.com/uploads/new_relic_e2cc2e3ef3.png)
New Relic (Monitoring)
![[object Object]](https://backend.iamtechie.com/uploads/cloudflare_9d8ce4a978.png)
Cloudflare
Key Results
Measurable Impact from Enterprise Website Modernization
Measurable Impact from Enterprise Website Modernization
Website Performance Transformed
Website Performance Transformed
Page load times dropped by 75%—from over 8 seconds to under 2 seconds. Customer bounce rates (people leaving immediately) fell by 60%. Mobile shopping got 40% faster. These improvements directly increased sales by keeping customers engaged.
Flawless Data Migration
Flawless Data Migration
Successfully moved 15,000+ products and 2,000,000+ customer accounts without losing a single record. The website never went down. Customers experienced no disruption. This protected revenue and customer trust during a critical transition.
Better Search and Discovery
Better Search and Discovery
The new AI-powered search helped customers find products 65% more effectively. This meant more products viewed, more items added to carts, and ultimately more sales.
Payment Success Improved
Payment Success Improved
By offering multiple payment options and smart routing, checkout completion rates increased by 35%. Customers can now pay using their preferred method, and if one fails, another option automatically tries.
Real Revenue Growth
Real Revenue Growth
Online sales increased by 45% in the first quarter after launch. The combination of better performance, easier shopping experience, and reliable checkout directly drove measurable revenue growth.
Proactive Problem Management
Proactive Problem Management
The new monitoring systems detect 95% of issues before they affect customers. The team receives instant alerts and can fix problems immediately, maintaining customer trust and protecting revenue.
Techies Infotech delivered a seamless web & mobile experience for Kanaa that truly reflects our brand vision.— robust, scalable, and customer-first. We see Techies Infotech not just as a service provider, but as a long-term partner in Kanaa's digital journey.
Techies Infotech optimized the client's site across various devices, improved its loading times, and enhanced its user accessibility. The team maintained clear communication, promptly responded to needs, and proactively addressed concerns. Their consistency and exceptional accountability stood out.
The successful launch of Dubai CommerCity’s website marks a key milestone in our digital journey, and Techies Infotech played an instrumental role in making it happen. Their team brought unmatched expertise in enterprise portal development.
Techies Infotech's work boosted the client's organic traffic, search engine rankings, conversion rates, lead quality, and brand visibility. Moreover, the team was approachable, transparent, and communicative. Their expertise, dedication, and technical support made them an exceptional partner.
Working with Techies Infotech has been a great experience. They’re reliable, responsive and solution-oriented—exactly what you need in a delivery partner. Techies helped us modernize our online duty-free experience, leading the engagement with clear communication and strong ownership.
Evidence of excellence,
enterprise-grade outcomes.
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How Techies Infotech enabled a high-growth KSA retail brand to scale across channels through composable commerce architecture—reducing time-to-market, eliminating technical debt, and building sustainable competitive advantage through API-driven infrastructure.
Building Future-Ready Commerce Infrastructure to Power Multi-Year Growth
How Techies Infotech partnered with Modern Electronics to build a modern, scalable commerce platform from the ground up—migrating 2 million customer records without downtime and delivering 45% revenue growth in the first quarter.
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How Techies Infotech partnered with Dubai CommerCity to replace an outdated website with a modern Liferay DXP platform—delivering better user experiences, seamless system connections, and a scalable foundation supporting their digital transformation goals.
Stabilizing Mission-Critical Commerce Infrastructure to Protect Revenue and Customer Trust
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Enterprise-Grade, Compliance-First Commerce Architecture Powering Fashion Retail in UAE & Saudi Arabia
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Architecting Digital Commerce Infrastructure for Accelerated Market Expansion
How Techies Infotech enabled a high-growth KSA retail brand to scale across channels through composable commerce architecture—reducing time-to-market, eliminating technical debt, and building sustainable competitive advantage through API-driven infrastructure.
Building Future-Ready Commerce Infrastructure to Power Multi-Year Growth
How Techies Infotech partnered with Modern Electronics to build a modern, scalable commerce platform from the ground up—migrating 2 million customer records without downtime and delivering 45% revenue growth in the first quarter.
Royal Pharmacy: Elevating Digital Pharmacy Experiences Across Web and Mobile
Royal Pharmacy partnered with Techies Infotech to elevate its digital presence into a modern, scalable healthcare e-commerce platform.
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How Techies Infotech partnered with Dubai CommerCity to replace an outdated website with a modern Liferay DXP platform—delivering better user experiences, seamless system connections, and a scalable foundation supporting their digital transformation goals.
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